One of the biggest events of the creator economy just happened. A week of non-stop hype finally brought Floyd Mayweather and Logan Paul fighting each other to an end. Since it was an exhibition fight, there was no winner. Floyd mostly held his own, landing a few big shots, while a fatigued Logan Paul struggled to hold his own in clinch positions.

According to TubeFilter, Logan Paul And Floyd Mayweather Made Tens Of Millions In Sponsor Dollars On Their Fight.

Both Mayweather and Paul have given figures for how much they expect to make from sponsors–Mayweather’s aforementioned claim of $30 million, and Paul told TMZ he anticipates making around $20 million–but it’s not clear how much they might make from the event outside of partnerships. It’s been reported that Paul was slated to receive a $250,000 base salary plus 10% of pay-per-view sales, but those figures haven’t been officially confirmed.

A Youtuber boxing a Professional Champion Boxer and million people tuned in to watch, spending millions! INSANE!

Attention is the NEW CURRENCY!

Content Creator Colin and Samir in Publish Press put it this way:

YouTube’s diss culture has shifted to the boxing ring and Logan Paul’s entrance into the sport has given him a fresh narrative. Off the heels of Jake Paul announcing his own boxing promotion company, our prediction for the future is that Jake and Logan launch a joint promotion company, sign fighters and become promoters – essentially curating the right fighters and building media around them. Overall, no matter what industry you’re in – attention is the most valuable currency in the world and these guys know how to manufacture it.

I totally agree with their take. (Check out their newsletter. They run a weekly newsletter about creators and creator economy.)

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